Episode 497: Frid’s Big Week
Excellent post on the crazy of Dark Shadows popularity in 1968
“Here they were, with these thousands of kids, and this idiot on top of this hearse with fangs, and what was going on, you know? What’s happened to America?”
A year ago, Jonathan Frid stepped out of the mystery box for a limited 13-week run as a villain on a struggling soap opera. Now it’s May 1968, and by some strange magic, Barnabas Collins is the most popular character on the hottest show on daytime TV. The ratings have jumped from 9 million viewers to 16 million, and they haven’t peaked yet. As “America’s cool ghoul”, Jonathan Frid is suddenly at the center of a pop culture sensation.
That’s good news for ABC, obviously, and the most exciting part is that Dark Shadows has caught on with teenagers, whose daily lives are the original social media.
Traditionally, soaps were watched by housewives, recluses and the unemployed. These are people with…
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