007 poll shows the devil is in the details

The Spy Command

Image for the official James Bond feed on Twitter

Earlier this month, the Morning Consult and the Hollywood Reporter conducted a poll of almost 2,100 Americans about James Bond films. Here are two greatly different headlines summarizing the results.

Morning Consult’s report: “007 Poll Shows Scant Support for Diversifying Bonds.”

The Express, U.K. tabloid: “James Bond: Most Americans support a black 007 – Idris Elba BACKED to replace Daniel Craig.”

They’re both right but you have to dig into the data to see why.

According to Morning Consult, 51 percent of adult respondents said “the James Bond series was a classic and nothing about it should be changed, a 17-percentage-point edge over those who said they’d prefer to see the film adapt to the times and have a more diverse cast and lead.”

However, those polled were then asked additional groups about different groups and individuals.

Among groups…

View original post 338 more words

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